Online TV Streamer Locast Has an Ambitious Plan to Help Broadcasters

Cheddar invited us to talk about Locast.  They were interested in understanding how our non-profit is helping broadcasters by streaming local broadcast signals over the Internet. Our chairman David Goodfriend told Cheddar Wednesday.  “What I’d like to be able to do is help broadcasters with their advertising, reaching the audiences that are online.  I think we could help broadcasters understand who’s watching those advertisements and basically give that data to their ad sales team.”  As we continue to expand, we continue to find more people interested in supporting our mission. Watch the whole report <here> on Cheddar.